The identity was to be a modern and sophisticated approach to past Cooper’s collaborations from over the decades. The design was a nod to the Collective’s restaurants, choosing to use the architectural elements as central inspiration. The colour palette was chosen to reflect both a modern Italian/ vintage look. The original typeface created, incorporated elements from 1920’s Italian design, yet aligned with a contemporary look and feel. 

Assets included: tap labels, coasters, cans, t-shirts, posters, umbrellas and marketing for socials.